A dictionary of modern lifeOriginal definitions · Illustrated satire
Lucifer’s Lexicon

Modern life, properly defined.

From the dictionary

CUSTOMER JOURNEY

n.The route by which a simple purchase acquires seventeen internal owners.

A hand-drawn satirical comic showing Lucifer presenting a customer journey map that sends a simple purchase through six departments and seventeen internal owners.
The illustrated dictionary CUSTOMER JOURNEY
A connected train of thought

  1. Corporate Speak

    ALIGNMENT n.

    Agreement sufficiently vague to survive contact with disagreement.

  2. Consulting & Transformation

    CONSULTANT n.

    One who learns your business from your employees and recommends it back to you in slides.

  3. Consulting & Transformation

    POWERPOINT n.

    A software package for dressing up big ideas with no substance in corporate colours and bullet points.